It is difficult to think that Google could ban users from all its services because they discovered the use of Adblock on YouTube, but obviously it is not a hypothesis to be excluded a priori. Lets think, for example, about the searches we perform through the search engine, or about the advertising we display in Gmail and other Google-owned apps that are not YouTube. We must consider that Google can always monetize its users in other ways, and the use of its services is fundamental: if a user is totally banned from using Google services, it is a lost product for the Mountain View company. Risk concerning the complete ban for other Google services, such as Gmail and Adsense, is less likely. The company can freely exclude accounts that try to circumvent the new rules, using Adblock software or Adblock extensions. The risk for users who continue to use Adblock on YouTube is real. Adblock on YouTube: is the ban risk real? The blame for using Adblock, however, is often to be attributed also to the creators of content: it is not feasible for a person to watch 10 ads in an 18-minute video, including the pre-roll videos that are displayed before you even begin to watch the video. Users on the other hand, always try to have the most comfortable and easy access to video content. It is therefore logical to think that Adblocks are bad for YouTube and they’re going to implement measures to discourage their usage. In exchange for viewing advertisements, YouTube continues to provide a service for free that would otherwise cost tens if not hundreds of dollars a year. Since no user pays a penny to either YouTube nor its advertisers, it is logical to think that the product to be sold is us, the users. The use of the words “commercially viable” indicates the status of users as exchange products: YouTube offers literally billions of videos for free, apart from the YouTube Originals content that is behind a toll barrier (paywall). This means that Google, and YouTube, reserve the right not only to exclude users from the video streaming platform, but also to terminate the provision of all services. YouTube may prevent access if it believes, in its exclusive direction, that the provision of the Service for you is no longer commercially viable. Adblock on YouTube: What has changed?Īccording to YouTube, the new rules clearly state that: Right now, it’s only being tested in some regions and employees of the company have referred to it as an “experiment,” rather than a new policy. No one knows just how serious YouTube is about this new practice. The error message shared on Reddit by the user Sazk100. Its new policy was discovered after a Reddit user Sazk100 shared a picture of a message they encountered on YouTube saying, “Ad blockers are not allowed on YouTube.” Ad revenue is the company’s primary source of profit so it’s only natural for the company to come up with new ways to stop them. YouTube’s animosity towards ad-blockers has always been clear. īelow, you’ll find some more details about YouTube’s ongoing battle against ad blockers. The streaming giant recommends that you instead get a premium subscription if you want to avoid watching ads, or you can use Total Adblock. Now, however, YouTube has declared war on Adblocks, and above all on users who use them. The announcement comes from Google itself, which is sending notifications and displaying messages to users, warning them of an upcoming policy against the use of ad-blockers.įor years, YouTube has allowed the use of Adblock, or software that could bypass advertising content, on its platform. YouTube has finally begun to take action against ad blockers. For purchases made through links on our website.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |